Good News For Tik Tok User – Reels

Good News For Tik Tok User – Reels

With the ban of Tik Tok in India, many tiktokers were upset as they were not able to find an alternate application to showcase their talents. Instagram took this opportunity and has set up an example for

“ Aapda ko avsar me badlo”

By launching its new feature reels for the tiktokers. This new feature allows the users to create videos on Instagram, add creative filters and music, and share it with people who are not even their followers. To some extent, reels are similar to Tik Tok as it allows users to create a 15 seconds video clip with popular songs, trends, or challenges.

Vishal Shah, VP of Product, Facebook said that this feature has been launched keeping in mind the fact that 45 percent of videos on Instagram are of duration 15 seconds or less. In a video call, Shah said, “We also realized that stories are not the only place where they wanted to share these videos as they wanted them to stick on for longer and be distributed beyond their followers,” 

Here I am presenting some facts about this newly launched feature of Instagram i.e. “reels” :

1. India is the fourth country where Instagram launched reels

After Brazil, Germany, and France, India is the fourth country where Instagram has planned to launch this video format.

2. Where are the feature reels added?

Just like the Boomerang, Handsfree, and other features, reels are also available at the Instagram Camera. The users can easily access it from there.

3. Features provided by reels?

Similar to Tik Tok, Reels has been launched with options like audio from the Music library of Instagram, speed, effects,  and timer. Instagram has partnered with some prominent music labels across in order to provide a vast collection of songs to its users so that they can create interesting Reels and thus share it with everyone.

4. Sharing options?

Generally when a user shares something then it is visible only to its followers, but reels have something more to offer. Reels can be easily shared in the Explore section and viewed by everyone available on the platform.

5. Recording options?

The users can record multiple 15 seconds Reels at once and different effects can be applied to each clip. Reels are user friendly as they can also be reviewed, deleted, and re-recorded as per the requirement of the user. Also, similar to Tik Tok, Reels has been launched with a ‘Use Audio’ option which will allow other users to use your original audio to create their Reels.

So, these are five most interesting facts about the reels. Obviously it can’t be a duplicate copy of Tik Tok but it is indeed quite similar to Tik Tok. Some common reviews after the launch of this feature are:

Negative Reviews:

  1. Instagram should have rather launched a new application for Tiktokers.
  2. Now people will have to bear the tiktokers on Instagram also.

Positive Reviews:

  1. It’s an opportunity for the tiktokers to get back to their work.
  2. Instagram has made a road for the tiktokers to get back their fans.

These are 4 of the most trending reviews given by the people on the launch of this new feature Reels. Do let us know your experience with the reels and how beneficial you find it to be in the comments section.

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– Ishani Sarkar & Vaishnavi Agarwal

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